Strategic Business Consulting
At Mostly Brilliant, we’re proud to introduce our principal, Brooke Wieck, a powerhouse with over 25 years of experience in business strategy, marketing, and research.
With a friendly flair and a keen eye for detail, we deliver impactful results and bring a personal touch to every interaction.
Your goals are our mission! Think of us as your trusty sidekick—fully engaged, genuinely invested, and ready to tackle challenges as we sail toward success together.
Let’s turn your aspirations into reality, one brilliant step at a time!
Mostly Brilliant Consulting Services
Business Intelligence
We proudly present your new in-house research and analytics team—a tailored service solution designed specifically for Destination Marketing Organizations (DMOs) that may not require a full-time research specialist or have the budget for one.
With our expertise, we customize a comprehensive reporting schedule and analytical scope. We will conduct regular data analysis and deliver strategic insights that effectively inform you, your team, and your board.
We will maximize the value of your data and empower you to make informed decisions, elevating your organization's performance.
Marketing Strategy & Planning
Navigating the decision to engage with a marketing agency can be a complex one, particularly for smaller teams. Managing daily marketing tasks in-house can be doable, but strategically planning annual or seasonal campaigns and budgets can be complex and time-consuming.
Brooke brings extensive marketing experience and insider knowledge to the table, ensuring that your program achieves optimal impact, efficiency, and performance. She will leverage her expertise in strategy planning and analytics to align your program with your long-term mission and demonstrate success to your stakeholders.
Research Strategy Development
Unlock the secrets of a successful research strategy !
In a world overflowing with information, how do you pinpoint what truly matters? Our thorough process transforms chaotic data into strategic gold.
Tailored to your organizational goals, our method combines creativity with analytical rigor, ensuring your research isn’t just effective—it’s Mostly Brilliant!
Additional Services
Special Projects
Are you facing a substantial project but are hesitant to increase your staff on a permanent basis?
The Mostly Brilliant team is here to assist you every step of the way—from the Request for Proposal (RFP) stage to final reporting.
By partnering with us, you can avoid additional hiring and prevent overwhelming your current team. Let us help you achieve your project goals and maximize your investment.
Interim C-Suite
Avoid staff burn-out and complicated interim promotions with Brooke as your temporary C-suite or leadership team member. She will apply her expertise to your executive team, offering fresh perspectives and innovative strategies.
With a personal yet professional approach, she integrate into your operations to drive results while you and your team stay focused. Enjoy expert guidance without long-term commitment and watch your organization thrive!
Team Coaching
At our firm, we prioritize both individual and organizational objectives during our mentoring process.
Brooke joins her extensive professional experience in sales, marketing, and leadership with training in 1:1 coaching.
She will inspire and guide your team in overcoming obstacles, refining their skills, fostering a strong organizational culture, and ultimately achieving both personal career aspirations and organizational goals.
Mostly Brilliant Values
Collaboration
The few, the mighty. We are committed to a small book of clients that we know and treat like family. We can’t wait to add you to our tree!
Diligence
We have your back. Whether in our own contracts or those we are managing or procuring for you, we will be thorough and accountable.
Integrity
Trust and transparency are concepts we take to heart. We’ll always be up-front and honest - even when you have something in your teeth.
Our Talent
Brooke Wieck, MBA Principal
Brooke’s combination of analytical rigor, industry knowledge, and creative problem-solving makes her a trusted advisor for organizations ready to elevate their impact.
Brooke brings over 25 years of proven leadership in marketing, business intelligence, communications, and sales, with deep expertise in the tourism and small business sectors.
She has successfully led high-performing teams at Destination Marketing Organizations across Iowa, Colorado, and California, where she developed and executed integrated marketing strategies —consistently delivering strong, measurable results.
In her most recent roles at industry leaders Arrivalist and Sojern, Brooke provided strategic, data-driven insights and media recommendations to a diverse client portfolio inclusive of attractions, resorts, DMOs, and airports.
Her consultative approach helps clients turn complex data into actionable strategies that drive growth and visibility.
