Strategic Consulting
At Mostly Brilliant, we’re proud to introduce our principal, Brooke Wieck, a powerhouse with over 25 years of experience in business strategy, marketing, and research.
With a friendly flair and a keen eye for detail, we deliver impactful results and bring a personalized approach to every interaction.
Your goals are our mission! Think of us as your trusty sidekick—fully engaged, genuinely invested, and ready to tackle challenges as we sail toward success together.
Let’s turn your aspirations into reality, one brilliant step at a time!
Mostly Brilliant Consulting Services
Business Intelligence Management
Overwhelmed by the volume & complexity of data? Underwhelmed by the ‘intelligence’ it provides? Unsure how to afford the talent to overcome this?
Enter Mostly Brilliant’s tailored service solution for organizations needing part-time research assistance.
We invest deeply in just a few clients to provide:
Comprehensive reporting schedule and scope based on your data sets and budget
Regular data analysis with strategic, tailored, and actionable insights aligned to your unique goals, challenges, and opportunities
Clear presentations/reports to effectively inform your key audiences (team, board, stakeholders)
We’ll maximize your data’s value to empower informed decisions and accelerate your DMO’s performance.
Marketing Strategy
Managing daily marketing tasks in-house may be doable, but a strategic, multi-channel program can be taxing on your team.
Whether you need short-term planning help or ongoing campaign management, Brooke’s extensive marketing experience and insider knowledge ensure optimal campaign impact, efficiency, and performance.
And, with her expertise in strategy planning and analytics, results will clearly demonstrate success to your stakeholders.
Data Audit & Research Strategy
In a world overflowing with information, how do you ensure that you’re investing wisely and getting the full value out of every data set you have?
Our thorough process pinpoints:
Which metrics and insights truly matter to your unique organization and destination
Ways to minimize spending and maximize the value of your data
Aligned action plans to ensure smart investment and meaningful results as you continue to evolve
We combine creativity with analytical rigor to turn your chaotic data into strategic gold.
Go from uncertainty to clarity with a business intelligence strategy that will guide you to success.
Special Projects
Are you facing a substantial project but are hesitant to increase your staff on a permanent basis?
The Mostly Brilliant team is here to assist you every step of the way—from the Request for Proposal (RFP) stage to final reporting.
By partnering with us, you can avoid additional hiring and prevent overwhelming your current team. Let us help you achieve your project goals and maximize your investment.
Interim CMO
Avoid staff burn-out and complicated interim promotions with Brooke as your temporary C-suite or leadership team member. She will apply her expertise to your executive team, offering fresh perspectives and innovative strategies.
With a personal yet professional approach, she will integrate into your operations to drive results while you and your team stay focused. Benefit from expert guidance without long-term commitment and watch your organization thrive!
Team Coaching
At our firm, we prioritize both individual and organizational objectives during our mentoring process.
Brooke joins her extensive professional experience in sales, marketing, and leadership with a certification in executive & career coaching.
She will inspire and guide your team to overcome obstacles, refine their skills, foster a strong organizational culture, and ultimately achieve both personal career aspirations and organizational goals.
Mostly Brilliant Values
Collaboration
The few, the mighty. We are committed to a small book of clients that we know and treat like family. We can’t wait to add you to our tree!
Diligence
We have your back. Whether in our own contracts or those we are managing or procuring for you, we will be thorough and accountable.
Integrity
Trust and transparency are concepts we take to heart. We’ll always be up-front and honest - even when you have something in your teeth.
Our Talent
Brooke Wieck, MBA Principal
Brooke’s combination of analytical rigor, industry knowledge, and creative problem-solving makes her a trusted advisor for organizations ready to elevate their impact.
Brooke brings over 25 years of proven leadership in marketing, business intelligence, communications, and sales, with deep expertise in the tourism and small business sectors.
She has successfully led high-performing teams at Destination Marketing Organizations in Iowa, Colorado, and California, where she developed and executed integrated marketing programs —consistently delivering award-winning initiatives with impactful results.
In her most recent roles at industry leaders Arrivalist and Sojern, Brooke provided strategic, data-driven insights and media recommendations to a diverse client portfolio inclusive of attractions, resorts, DMOs, and airports.
Her consultative approach helps clients turn complex challenges into realized opportunities for long-term viability.
